Good design happens when
creativity 🌈 and intelligence
🧠 stop fighting and start
working together 👯♀️.
— TF / 02 · Sobre mí
01
I'm Tina Fernández Múgica 👧🏻 — professionally, Es Tina . I build brands from a clear idea 💡 through identity, art direction and web design, with motion whenever the story 🖋️ needs to move.
02
My speciality is making brands 👀 feel coherent everywhere they appear. I combine design and creative strategy, especially across hospitality, fashion and entertainment 🕺🏻. Everything on this site — design, code and video — was made by me 🌞. Yes, all of it.
— TF / 03 · Working with me
Person you'd go for a beer with
Good company, easy conversation and always ready to order the next round 🍻.
Actual chaos level
The work can be wild; in person I'm organised, polite and far less chaotic than the portfolio suggests.
Ideas before coffee
Creative strategy starts early: I connect the brand idea, its audience and every visual 👁️ decision before production begins.
People skills
Extroverted , attentive and quick to understand how different people communicate and what each team needs.
+ People person
Talking, listening and reading the room come naturally 💋 to me. Conveniently, most good projects involve people.
+ Team-safe
I adapt to different personalities and make people comfortable enough to say the strange idea out loud .
+ Open-minded
Open to different people 🤼🏻, circumstances and points of view. The sensible option and the unexpected one both get heard.
+ Good under pressure
Pressure 🤬 is one of my main engines: I stay considerate 🪷, decide quickly and keep the work moving when things get intense.
— TF / 04 · Contacto / CV
I’m Tina Fernández Múgica — Es Tina. Graphic designer, and you will see 👀 my name around here...
Social Media Strategist · Content Creator
Estrategia de marca, dirección de arte, diseño gráfico y contenido para hotelería y gastronomía.
↗Branding · Social media · Dirección creativa
Identidad visual, web UX/UI y gestión completa de contenido: idea, grabación, edición y comunidad.
↗Cofundadora · Diseñadora gráfica
Branding, campañas creativas, identidad visual, web y proyectos con un concepto fuerte.
↗Directora creativa · Directora de arte
Campañas de marca, dirección artística de producciones y diseño para web, digital y audiovisual.
↗Directora de arte · Agencia creativa
Branding, UX/UI y dirección visual para UCM, Fundación Duques de Soria, U-tad, Zarro, Tuara, Energy Sistem y Smartick.
↗Diseñadora junior · Identidad corporativa
Branding e identidad visual en el departamento de Imagen para marcas, programas y campañas.
↗Presentadora · Videógrafa
Presentación y producción audiovisual para el Premio Internacional de Hispanismo.
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